LEADERS’ PROTOCOL
Creating a digital presence for a Leadership Coaching professional.
Brand Messaging
LinkedIn Content Strategy & Writing
Website Copy
Dr. Pete Williams has an exceptional ability to connect with his coaching clients, understand their personal leadership challenges, and work with them to overcome personal obstacles in their career. With an established leadership career behind him, he wants to tell more people what truly matters in leadership and combine his experience with the knowledge gained from his Organisational XX doctorate.
The work
In person, Dr. Pete connects with people through his stories, experiences and personality, but he had never applied the same level of focus to his online communications. He required a brand presence that could align his online and in-person work to enable him to reach new clients without the need for word-of-mouth recommendations.
We worked together to get clear on:
What made Pete’s work unique, and how to clearly articulate that to others,
Defining his audience types, what mattered most to them and what they needed to hear from him,
Understand where he sits within his field of work, and where he can specialise to potential clients.
My aim was to pull together the unique story that Pete has - both his experiences and his natural ability to connect with people - and create clarity for him on how to position his story across his digital communications. Clarifying his position enabled him to speak more strategically about his story, explaining the most pertinent parts of his work, and understand why people connect with the work that he does.
He has used his brand strategy guide as the backbone to his next steps in his digital comms; we are applying this tone of voice and positioning guide to his new website copy and his digital presence on LinkedIn.